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Boston Career Explorer

Management

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Also called: Account Executive, Ad Accounts Executive (Advertising Accounts Executive), Ad Director (Advertising Director), Ad Manager (Advertising Manager), Ad Sales Director (Advertising Sales Director), Ad Sales Manager (Advertising Sales Manager)

Median pay in Greater Boston
$173,020
$83.19/hr
Jobs in Greater Boston
250
Massachusetts 2024–2034
−5.6%
30 openings a year
Typical U.S. entry requirement
Bachelor's degree
Less than 5 years of related work experience

Greater Boston: Boston-Cambridge-Newton, MA-NH metro area, May 2025. Growth and openings: Massachusetts statewide projection.

Pay range in Greater Boston

Yearly pay in Greater Boston by percentile
10th25thMedian75th90th
$82,240$110,500$173,020$205,690$263,180

10% of workers earn less than the first figure and 10% earn more than the last.

What you’d do

  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
  • Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
  • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.

AI and this job

AI exposure: how much of this job’s work AI tools can do or help with, based on national research. It is not a forecast of job loss.

Higher exposure85 of 100

The index averages three national research measures, each shown as a percentile of all jobs:

  • AIOE 86
  • Language-model AIOE 82
  • GPTs-are-GPTs 87

Observed AI use today: Substantial (Anthropic Economic Index)

AI exposure for this job is higher, and observed AI use is substantial. AI tools can help draft ad copy, edit scripts and other materials, and test and adjust campaigns. Federal projections note that managers using these tools may be able to oversee more work with fewer people, and Massachusetts job growth is projected to decline 5.6% from 2024 to 2034. Coordinating teams, working with clients, and setting overall strategy rely more on human judgment.

Likely to change

  • Drafting and editing ad copy and scripts
  • Testing and adjusting ad campaigns

Still relies on people

  • Coordinating sales, media, and finance teams
  • Building client and agency relationships

What federal projections say

“Productivity change - share decreases as managers increasingly utilize artificial intelligence (AI) tools to test, modify, and oversee ad campaigns, allowing fewer managers to oversee more staff.”
BLS Employment Projections 2025–35, factors affecting this job (U.S.)

Written with AI from the data on this page. Check with a career coach before making a decision.

Training near Boston

College and school programs in the Boston metro area that lead to this job, with 2023-24 completions (IPEDS).

34 programs near Boston (plus 7 graduate)

Related occupations

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