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Boston Career Explorer

Management

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Also called: BD Director (Business Development Director), BD Manager (Business Development Manager), Brand Manager, Market Development Executive, Market Development Manager, Marketing Communications Manager

Median pay in Greater Boston
$213,910
$102.84/hr
Jobs in Greater Boston
11,940
Massachusetts 2024–2034
+2.7%
1,100 openings a year
Typical U.S. entry requirement
Bachelor's degree
5 years or more of related work experience

Greater Boston: Boston-Cambridge-Newton, MA-NH metro area, May 2025. Growth and openings: Massachusetts statewide projection.

Pay range in Greater Boston

Yearly pay in Greater Boston by percentile
10th25thMedian75th90th
$131,130$169,070$213,910$269,300$312,910

10% of workers earn less than the first figure and 10% earn more than the last.

What you’d do

  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.

AI and this job

AI exposure: how much of this job’s work AI tools can do or help with, based on national research. It is not a forecast of job loss.

Higher exposure87 of 100

The index averages three national research measures, each shown as a percentile of all jobs:

  • AIOE 88
  • Language-model AIOE 82
  • GPTs-are-GPTs 90

Observed AI use today: Substantial (Anthropic Economic Index)

AI exposure for marketing managers is on the higher end, and observed AI use is substantial. That means AI tools can already help with analysis-heavy work like sales forecasting, tracking market trends, and drafting or testing marketing strategies. Tasks that depend on people, like hiring, training, and leading staff, and working with advertising and promotion managers, are less touched. This does not mean the job will go away, but the day-to-day mix of tasks may shift.

Likely to change

  • Sales forecasting and market trend analysis
  • Drafting and testing marketing strategy options

Still relies on people

  • Hiring, training, and evaluating marketing staff
  • Coordinating with advertising and promotion managers

Written with AI from the data on this page. Check with a career coach before making a decision.

Training near Boston

College and school programs in the Boston metro area that lead to this job, with 2023-24 completions (IPEDS).

27 programs near Boston (plus 6 graduate)

Related occupations

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