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Boston Career Explorer

Management

Sales Managers

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Also called: District Sales Manager, Fractional Sales Executive, National Sales Manager, Regional Sales Manager, Sales and Marketing VP (Sales and Marketing Vice President), Sales Director

Median pay in Greater Boston
$206,610
$99.33/hr
Jobs in Greater Boston
11,540
Massachusetts 2024–2034
+2.3%
1,070 openings a year
Typical U.S. entry requirement
Bachelor's degree
Less than 5 years of related work experience

Greater Boston: Boston-Cambridge-Newton, MA-NH metro area, May 2025. Growth and openings: Massachusetts statewide projection.

Pay range in Greater Boston

Yearly pay in Greater Boston by percentile
10th25thMedian75th90th
$106,220$153,940$206,610$253,490$323,670

10% of workers earn less than the first figure and 10% earn more than the last.

What you’d do

  • Oversee regional and local sales managers and their staffs.
  • Resolve customer complaints regarding sales and service.
  • Monitor customer preferences to determine focus of sales efforts.
  • Confer with potential customers regarding equipment needs, and advise customers on types of equipment to purchase.
  • Review operational records and reports to project sales and determine profitability.
  • Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.

AI and this job

AI exposure: how much of this job’s work AI tools can do or help with, based on national research. It is not a forecast of job loss.

Higher exposure82 of 100

The index averages three national research measures, each shown as a percentile of all jobs:

  • AIOE 83
  • Language-model AIOE 87
  • GPTs-are-GPTs 77

Observed AI use today: Some (Anthropic Economic Index)

AI exposure for sales managers is higher, so AI tools can help with parts of the job, and some use is already showing up. Tools can help with reviewing records, projecting sales, and tracking what customers prefer. Leading sales staff, solving customer complaints, and advising customers one-on-one still depend on people.

Likely to change

  • Reviewing reports to project sales
  • Tracking customer preferences and trends

Still relies on people

  • Leading regional and local sales managers
  • Resolving customer complaints and advising buyers

Written with AI from the data on this page. Check with a career coach before making a decision.

Training near Boston

College and school programs in the Boston metro area that lead to this job, with 2023-24 completions (IPEDS).

81 programs near Boston (plus 33 graduate)

Related occupations

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